Retail Packaging
Working closely with the client, our in‑house print advisors helped shape the specification, focusing not just on appearance, but on how the packaging would feel in the hand.
Our designers also created an illustrated outline graphic of the Evalynn exterior to enhance the branding of the product.
The Job
2,500 retail boxes at 140 × 60 × 120mm, produced on 325gsm Zenith Folding Boxboard. Our advisors proposed an uncoated reverse board to introduce a natural, tactile surface, selected for its clean texture and the structural integrity required at this format.
Exterior printed 4 colour process, delivering sharp detail and consistent colour reproduction throughout the run, while allowing the characteristics of the uncoated board to remain part of the finished result.
Finishing
A matt aqueous seal was applied to all exterior surfaces to protect the print while retaining the natural feel of the stock. Glued areas were deliberately left free of ink and coating to ensure clean, reliable adhesion. To further enhance tactility, our print advisors recommended embossing the Evalynn wordmark, adding a subtle, premium detail that rewards handling and elevates the unboxing moment. Finished with precise die‑cutting and straight‑line gluing for consistent, square construction across the full quantity.
The Result
Retail packaging that holds its shape, carries the brand with confidence, and feels considered in the hand – exactly what a specialty coffee shop should be putting in front of its customers.
