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Bellewstown Racecourse Arch

Project Overview

We designed and produced a large-format arch sign for Bellewstown Racecourse, creating a bold and memorable entrance feature that enhances the visitor experience from the moment guests arrive.

Design Objectives

The objective was to deliver high-impact signage that reflected the prestige and excitement of race day while remaining durable and legible in an outdoor environment. The scale of the arch required careful consideration of visibility from a distance, structural integrity, and seamless integration with the surrounding setting.

Bellewstown-Racecourse-Arch

Creative Approach

Our design approach focused on strong, clear typography and a balanced layout to ensure readability at speed and from varying angles. Colour contrast and material selection were key, allowing the branding to stand out against the natural backdrop while maintaining a premium finish. We used a precisely measured keyline to diecut the printed sign in the shape of a large horse-shoe shaped arch to ‘frame’ the winners on the podium.

Production & Installation

From production through to installation, the project demanded precision and coordination to ensure a safe and efficient build. The final result is a striking feature installed on the winners podium, that not only reinforces the racecourse’s identity but also provides a practical and visually engaging focal point for visitors and event coverage.