How to Integrate your Print Marketing and Digital Campaigns

In the age of digital distraction, it's not a good idea to put all your eggs in one basket! Print and Digital go hand in hand therefore it is beneficial to run an integrated marketing campaign. In todays competitive business world this type of campaign will serve a dual purpose, helping you to grow your customer base whilst offering new products and services to existing clients.

Engage a whole new audience in 2019 with an integrated marketing campaign. Attract clients who prefer traditional print marketing alongside those who are social media savvy and are more likely to be online.

You are probably wondering how you could successfully integrate your print and digital marketing campaigns. Here are some tips to help you with your integrated marketing campaigns:

1. Promote your products and services using a highly targeted direct mail campaign to your ideal target market, and at the same time drive clients and prospects to your website and social media channels. Use personalised URLs to specific landing pages on your website to measure the success and results of the integrated campaign.  
2. Add social media and website handles to all your printed stationery and marketing materials (printed flyers, brochures, business cards etc) to drive prospects and customers to your online channels.
3. Use coupon codes in print materials such as flyers, leaflets and brochures to drive clients to purchase special offer products on your website. Coupon codes on print marketing materials are great for measuring campaign results. 

A consistent cross media integrated campaign is great for growing brand awareness both offline and online. Ensure you use the same branding across both your print marketing and online channels. The unique and tactile capabilities of print create memorable marketing materials, in a world where internet ads are often missed due to digital noise and overload. In this world of Digital overload, consumers are switching off to read printed books and magazines (Toluna, Two Sides Research). Reach clients at each step of their customer journey with a highly effective combined print marketing and digital campaign in 2019! 

To find out more about our direct mail fulfilment and printing services please contact our print sales team on 041-9835000 or email sales@angloprinters.ie.

Want to share this article?